NEOM Magna Smart City Master Plan
Smart city framework for a 406 km² eco-tourism destination on the Gulf of Aqaba.
An integrated smart city framework across four domains. Two serve visitors: multi-modal navigation, and personalised experience and booking systems. The other two are IoT monitoring of utilities and the environment, and environmental protection systems. All were designed to keep the physical footprint small along 130km of coastline that couldn't absorb heavy infrastructure.
NEOM Magna needed a smart city framework that enhanced a pristine 130km coastal environment without technology disrupting the natural landscape. The site spans mountains, wadi fans, desert plains and beaches. The master plan had to balance a world-class tourist experience with protecting the environment across 406 km².
Built the integrated smart city framework across four domains. Two served visitors: multi-modal navigation, and personalised experience and booking systems. The third was IoT monitoring of utilities, waste, energy and water, and the fourth was environmental protection systems. The design kept the physical footprint small while getting the most operating intelligence from it. It was aligned with NEOM Vision 2030 sustainability goals throughout.
The detailed master plan was delivered for Saudi Arabia's flagship eco-tourism destination. It balances a world-class visitor experience against 130km of coastline that could not absorb heavy infrastructure. Later Gulf coastal developments have measured their own environmental limits against this four-domain framework.
- My role
- Built the integrated smart city framework, Meinhardt Group
Monitoring a city with IoT and designing personalised experiences use the same data feedback principles as a service business. There, the tools are customer journey tracking and operational dashboards. The framework question is the same. What does a smooth customer experience need you to know in real time, and what feedback loops keep it improving?
The same diagnostic logic from deployments like this one, applied to your business in half a day.
Book the WorkshopDiscuss a similar programme- Employer testimonial letter from Meinhardt SUIT Pte Ltd (Managing Director, July 2025) naming this project available to procurement teams on request; not published online
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130 kilometres of coastline that can't absorb heavy infrastructure is a design constraint that forces genuine restraint. Every sensor and every navigation node had to earn its place, instead of being added just because it was available. I spent real time arguing for less hardware, not more, which isn't the instinct most technology briefs reward. Getting the environmental protection systems to work with that restraint, rather than around it, is the part of this project I'd defend in any room.
