← All ProjectsCity Master Plans

NEOM Magna Smart City Master Plan

Smart city framework for a 406 km² eco-tourism destination on the Gulf of Aqaba.

Integrated smart city framework across four domains: multi-modal visitor navigation, personalised experience and booking systems, IoT-enabled monitoring of utilities and environment, and environmental protection systems, all designed to minimise physical footprint across 130km of coastline that couldn't absorb heavy infrastructure.

The Challenge

NEOM Magna required a smart city framework that enhanced a pristine 130km coastal environment without technological disruption to the natural landscape, spanning mountainous terrain, wadi fans, desert plains, and beaches. The master plan had to balance world-class tourist experience with environmental preservation across 406 km².

The Approach

Developed the integrated smart city framework across four domains: multi-modal visitor navigation, personalised experience and booking systems, IoT-enabled monitoring of utilities, waste, energy, and water, and environmental protection systems. Designed to minimise physical footprint while maximising operational intelligence. Aligned with NEOM Vision 2030 sustainability goals throughout.

The Outcome

Detailed master plan delivered for Saudi Arabia's flagship eco-tourism destination, balancing a world-class visitor experience against 130km of coastline that could not absorb heavy infrastructure. The four-domain framework is the reference point subsequent Gulf coastal developments have measured their own environmental constraints against.

SME Takeaway

IoT-enabled operational monitoring and personalised experience design at city scale use the same data-feedback principles as customer journey tracking and operational dashboards for service businesses. The framework question is identical: what does a seamless customer experience require you to know in real time, and what feedback loops keep it improving?

Apply This to Your Business

The same diagnostic logic from deployments like this one, applied to your business in half a day.

Book the Workshop

More Projects

Other case studies.

KELIX Enterprise AI Platform

Enterprise AI

Proprietary private cloud AI engine built for 6,000+ engineers on multi-billion dollar projects.

Meinhardt AI Centre of Excellence

Enterprise AI

RAG platform deployed across 6,000+ engineers.

Global AI Governance Framework

Governance

Governance standards for AI deployments across Asia and the Middle East.

NEOM Bay Airport Digital Strategy

Infrastructure

AI-driven operational intelligence for a greenfield international airport.

Sultan Haitham City, Oman

City Master Plans

Smart city technology strategy and infrastructure engineering for a 1,540-hectare greenfield city.

Sultan Haitham City IOCC, Oman

Operations & Security

City-scale integrated operations control for a new urban development.

AI-Enabled Enterprise Operations Platform

Enterprise AI

Unified ERP bringing project management, finance, HR, and real-time BI into one environment.

DIFC Enterprise Campus Network Design Review

Infrastructure

Independent peer review establishing the technical baseline for DIFC 2.0 network infrastructure.

Infrastructure Capability Diagnostic Framework

Governance

Four-phase diagnostic framework informing over US$60B in infrastructure investment decisions.

SOHAR Smart City, Oman

City Master Plans

Smart city strategy for Oman's 6.24M sqm "5-minute city" serving 70,000+ residents.

Rise Tower, North Pole Project

Smart Buildings

Smart city systems architecture for the world's tallest building, a 2km, 678-floor vertical city in North Riyadh.

Suntec City Office Towers: Digital Twin & Smart ACMV

Smart Buildings

Digital twin integration and smart ACMV controls for a Singapore Grade-A commercial landmark, the first for Suntec City.

NEOM Oxagon Innovation Hub

City Master Plans

Smart technology strategy and integration architecture for the world's first fully automated industrial city on the Red Sea coast.

IGIA Smart Airport City Digital Blueprint

Infrastructure

End-to-end digital blueprint for a 5,000-acre smart airport city at India's busiest international gateway, from Airport 2.0 to Airport 4.0.

8 Shenton Way, Singapore

Smart Buildings

GM2021 Intelligence Section Lead for Singapore's tallest skyscraper, a 63-storey, 305-metre post-pandemic mixed-use tower setting a new standard for sustainable, health-first vertical communities.

SM Super City, Pasay 360 Detailed Master Plan, Manila

City Master Plans

Smart city systems lead for a 396-hectare, 10.85M sqm mixed-use development across three reclaimed islands in Manila Bay.

Osool Digital City Master Plan

City Master Plans

Smart infrastructure roadmap for a planned digital innovation and investment hub in Saudi Arabia.

Islamic Civilisation Village, Al-Madinah Al-Munawarah

Operations & Security

Security-by-design framework for the first Islamic Civilisation Village in Al-Madinah, a 1.4 sqkm mixed-use hub integrated with Al Masjid Al Nabawi.

New Jeddah Downtown Concept Master Plan

City Master Plans

Competition-winning master plan for a 5M sqm mixed-use downtown projected to create 36,000 jobs in Jeddah, Saudi Arabia.

DIAL Aerocity Smart Commercial District, Delhi

Infrastructure

Concept master planning for a 230-acre smart commercial district at Delhi's IGIA, designed for 400,000 high-tech professionals.

PestBusters Industry Transformation Programme

IoT & Robotics

The first Lead Enterprise Assisted Scheme (LEDS) project in Singapore: fleet, surveillance, and IoT transformation for the pest management industry.

Ministry of Home Affairs: Autonomous Ground Robot Deployment

IoT & Robotics

GPS-denied autonomous ground robot deployment supporting the Singapore Police Force at Chingay 2018 and confidential security operations.

AETOS KoolScan: Contactless High-Speed Temperature Scanner

IoT & Robotics

Fully customised, Class B medical device-certified temperature scanning system, over 1,200 units built to support pandemic operations.

PSA Marine: Biometric Fuel Management Operations

IoT & Robotics

Secured, biometric-authenticated fuel management system connecting PSA Marine's Brani and West Coast bases over a redundant fibre and LTE network.

PSA Marine: Hydroponics AI Monitoring & Optimal Harvesting

IoT & Robotics

AI-based optimal harvesting and remote sensory monitoring for PSA Marine's sustainable hydroponics farming initiative.

Chye Thiam Maintenance: Unified Communications System

IoT & Robotics

Secured mission-critical unified communications and asset tracking system, demonstrated to Singapore's Deputy Prime Minister.

Raymang Eggs: Automated Carton Box Removal System

IoT & Robotics

ESG-funded robotic carton removal system for egg distribution, a 1,000%+ efficiency gain using two 6-axis industrial robotic arms.