Benefits realisation is the part of programme management that follows the money after the project closes. Each expected benefit is named, given a measure and an owner, baselined before work begins, and given a target. After delivery, someone checks whether the measure moved and by how much, and the result goes back to whoever approved the funding.
Public-sector programmes have run this way for years; the UK’s guidance for major projects insists that each benefit measure is baselined during initiation, before implementation can disturb it. AI programmes mostly skip the step, because pilots are cheap enough to start before anyone treats them as investments. The result is a portfolio whose benefits are asserted and never measured.
The practical test is simple: if the baseline was recorded after the pilot started, the benefit cannot be proven. It can only be estimated, and it should be reported as an estimate.